About Us

Harley-Davidson® motorcycle loyalists, Mr. Dennis Atherton and Mr. Edwin Adler, dreamed of building the best Harley dealership and outfitter in the Oakland county area. In 1981, starting their first motorcycle store located in Pontiac, Atherton and Adler developed their business with service to customers, hard work and dedication. By 1985, their commitment paid off — expansion was necessary — and they moved the business to its present location on M-59 in Waterford, Michigan.

They’re now one of the largest and best Harley-Davidson stores in the state of Michigan. Expansion was necessary again! To serve their customers even better, Atherton and Adler doubled their current space with the new ABC Harley-Davidson motorcycle store at the present location. As a CIRCLE OF EXCELLENCE AWARD winner for five consecutive years, Atherton and Adler have much to be proud of.

MISSION STATEMENT:

To promote the sport of motorcycling and to enhance customer lives thru the Harley-Davidson lifestyle experience. The ABC difference contributes to the fulfillment of dreams by our team's continued commitment to providing exceptional customer experiences each and every day. ABC Harley-Davidson strives each day to be an inviting, fun, fair and honest place to visit.

ABC Harley-Davidson has been awarded this achievement two times in a row; 2014 and 2015. The Dealernews Top 100 Awards recognizes powersports dealerships for their achievements in retail design and merchandising, marketing, e-commerce, customer service, community involvement and general business management. It is a juried competition that awards dealers and independent shops for their efforts to further the sport, the industry and the rider lifestyle.